Gender equality and female participation in companies: what you need to know
The month of March is widely recognized as International Women’s Day, which is celebrated on the 8th. This date aims to remember women’s struggle for rights and gender equality throughout history, as well as highlighting the importance of female participation in all aspects of social, economic, political and cultural life. It is an opportunity to […]
INPI and updates on the registration of technology contracts
The Joint Seminar , organized by the Licensing Executive Society – LES – Brasil and the International Chamber of Commerce – ICC – Brasil, took place on December 29, 2022, and was attended by the president of the National Institute of Intellectual Property (“INPI”) as a speaker-debater. The debates led to the publication of the […]
Trademarks with low distinctive power must coexist with similar ones, confirms Fourth Panel of the STJ
On January 18, 2023, the Fourth Panel of the Federal Supreme Court (STJ) ratified the previously established understanding that registered trademarks with low distinctive power, i.e. composed of elements in common use, evocative, generic, descriptive or suggestive, must bear the burden of coexisting with other similar trademarks, without enjoying exclusivity for their use throughout the […]
Intellectual Property and Podcasts
What would you say is the biggest concern involving Podcasts and how can IP protect such productions? The podcast is a type of media that is becoming increasingly popular in Brazil and around the world. In essence, it is an audio program that is made available on the internet. The Copyright Law, No. 9,610, applies […]
The Hermès vs. Mason Rothschild case: Trademark infringement?
The case, which has had a lot of repercussions in the American media, concerns a problem related to “NFTs” (non-fungible tokens) called “MetaBirkins”. The tokens, produced and marketed by Mason Rothschild, are a collection for the metaverse of 100 Birkin bags covered in fur and with “exclusive” designs. Birkin bags are a creation of Hermès […]