Recent labor court decisions in Brazil have reinforced that the use of an employee’s image and voice after termination may violate personality rights and result in moral damages compensation.
The key issue lies in the absence of valid authorization for continued use after the employment relationship ends.
Where the risk lies
The risk is not only in creating content.
It is in failing to control its continued use over time.
Companies often maintain digital content without reassessing authorization after employee termination.
This can lead to legal exposure.
Strategic implications
Improper use may result in:
• lawsuits
• financial liabilities
• reputational damage
As digital presence grows, so does the scale of exposure.
Recommendations
Companies should ensure contractual provisions regarding image use, establish monitoring processes and review content after termination.
Legal, HR and marketing teams must be aligned to mitigate risks.
Managing image rights is not a formality.
It is a critical component of corporate risk management.
